{"id":30635,"date":"2025-10-15T20:34:55","date_gmt":"2025-10-15T20:34:55","guid":{"rendered":"https:\/\/gpnewswire.com\/news\/pumping-irony-dont-worry-be-happy\/"},"modified":"2025-10-15T20:34:55","modified_gmt":"2025-10-15T20:34:55","slug":"pumping-irony-dont-worry-be-happy","status":"publish","type":"post","link":"https:\/\/gpnewswire.com\/news\/pumping-irony-dont-worry-be-happy\/","title":{"rendered":"PUMPING IRONY: Don\u2019t Worry, Be Happy"},"content":{"rendered":"<p>Back in the 1950s, when the dangers of smoking first began to make headlines, the tobacco industry rallied behind <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC3490543\/\" rel=\"nofollow noopener\" target=\"_blank\">a brilliant public relations strategy<\/a>: recruit scientists to cast doubt on the research and declare a commitment to ensuring the safety of its products. Recent developments have me wondering whether our booming cannabis industry may eventually be forced to adopt a similar approach.<\/p>\n<p>I bring this up in light of evidence suggesting that cannabis use \u2014 and abuse \u2014 among U.S. seniors is growing at an alarming rate and producing a precipitous rise in emergency room visits. A recent <a href=\"https:\/\/jamanetwork.com\/journals\/jamainternalmedicine\/article-abstract\/2834781?guestAccessKey=6fb7097a-4590-4b78-b8a5-b21f5b00def4&amp;utm_source=For_The_Media&amp;utm_medium=referral&amp;utm_campaign=ftm_links&amp;utm_content=tfl&amp;utm_term=060225\" rel=\"nofollow noopener\" target=\"_blank\"><em>JAMA Internal Medicine<\/em><\/a> survey found the percentage of respondents over the age of 65 who had used the drug in the past month had increased by nearly 46 percent between 2021 and 2023.<\/p>\n<p>That increase is presumably the result of widespread legalization; 39 states and the District of Columbia now allow the sale of cannabis for medical treatment, recreational use, or both. And that legislative acceptance has altered our view of the once-vilified weed. <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/37566411\/\" rel=\"nofollow noopener\" target=\"_blank\">A 2021 survey<\/a> found that 44 percent of respondents believed smoking marijuana was safer than smoking cigarettes.<\/p>\n<p>But mounting evidence suggests that regular cannabis usage carries some risks. As Paula Span reports in <a href=\"https:\/\/www.nytimes.com\/2025\/06\/02\/health\/cannabis-seniors-health-risks.html#:~:text=It%20showed%20that%20compared%20to,risk%20for%20the%20general%20population.\" rel=\"nofollow noopener\" target=\"_blank\"><em>The New York Times<\/em><\/a>, seniors are particularly vulnerable to the adverse effects of the weed. She describes the case of a 76-year-old woman who took some cannabis gummies to help her sleep and wound up in the ER with heart palpitations and extreme anxiety. She survived the episode, but it\u2019s a cautionary tale, notes <a href=\"https:\/\/profiles.ucsd.edu\/benjamin.han\" rel=\"nofollow noopener\" target=\"_blank\">Benjamin Han, MD, MPH<\/a>, an addiction specialist at the University of California, San Diego.<\/p>\n<p>\u201cAs a geriatrician, it gives me pause,\u201d <a href=\"https:\/\/www.nytimes.com\/2025\/06\/02\/health\/cannabis-seniors-health-risks.html#:~:text=%E2%80%9CAs%20a%20geriatrician%2C%20it%20gives%20me%20pause%2C%E2%80%9D%20Dr.%20Han%20said.%20%E2%80%9COur%20brains%20are%20more%20sensitive%20to%20psychoactive%20substances%20as%20we%20age.%E2%80%9D\" rel=\"nofollow noopener\" target=\"_blank\">Han tells the <em>Times<\/em><\/a>. \u201cOur brains are more sensitive to psychoactive substances as we age.\u201d<\/p>\n<p>A couple of recent studies illustrate this trend. Han and his research team reviewed cannabis-related ER visits by seniors in California, where medical marijuana has been legal since 1996. Between 2005 and 2019, those visits <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/36622838\/\" rel=\"nofollow noopener\" target=\"_blank\">increased by more than 1800 percent<\/a>. Another <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/40227745\/\" rel=\"nofollow noopener\" target=\"_blank\">study<\/a>, focusing on seniors in Canada, which legalized cannabis for medical use in 2001, reported a 26-fold increase between 2008 and 2021. \u201cIt\u2019s not reflective of everyone who\u2019s using cannabis,\u201d explains University of Ottawa public health professor <a href=\"https:\/\/www.uottawa.ca\/faculty-medicine\/directory\/dr-daniel-myran\" rel=\"nofollow noopener\" target=\"_blank\">Daniel Myran, MD, MPH<\/a>, who led the Canadian study. \u201cIt\u2019s capturing people with more severe patterns.\u201d<\/p>\n<p>Myran and his team also uncovered what he calls \u201cincreasing evidence of a potential effect on memory and cognition\u201d among the patients they studied. After accounting for sociodemographic and chronic health conditions, they found that patients visiting the ER for cannabis-related issues were 23 percent more likely to develop dementia than those seeking care for other ailments and 72 percent more at risk than the general population.<\/p>\n<p>None of this proves a causal relationship between cannabis consumption and cognitive dysfunction, Myran notes, but it does offer a warning. \u201cIt\u2019s very frustrating that we\u2019re not able to provide more individual guidance on safer modes of consumption, and on amounts of use that seem lower-risk,\u201d <a href=\"https:\/\/www.nytimes.com\/2025\/06\/02\/health\/cannabis-seniors-health-risks.html#:~:text=%E2%80%9CIt%E2%80%99s%20very%20frustrating%20that%20we%E2%80%99re%20not%20able%20to%20provide%20more%20individual%20guidance%20on%20safer%20modes%20of%20consumption%2C%20and%20on%20amounts%20of%20use%20that%20seem%20lower-risk%2C%E2%80%9D%20Dr.%20Myran%20said.%20%E2%80%9CIt%20just%20highlights%20that%20the%20rapid%20expansion%20of%20regular%20cannabis%20use%20in%20North%20America%20is%20outpacing%20our%20knowledge.%E2%80%9D\" rel=\"nofollow noopener\" target=\"_blank\">he says<\/a>. \u201cIt just highlights that the rapid expansion of regular cannabis use in North America is outpacing our knowledge.\u201d<\/p>\n<p>The global market for CBD, the non-psychoactive part of the cannabis plant, <a href=\"https:\/\/www.gminsights.com\/industry-analysis\/cannabidiol-cbd-market\" rel=\"nofollow noopener\" target=\"_blank\">estimated<\/a> in 2023 to be $22.8 billion, is expected to grow to $108 billion by 2030. The medical marijuana market <a href=\"https:\/\/www.fortunebusinessinsights.com\/medical-marijuana-market-102609\" rel=\"nofollow noopener\" target=\"_blank\">may top $110 billion by 2032<\/a>. <a href=\"https:\/\/www.investopedia.com\/articles\/investing\/111015\/future-marijuana-industry-america.asp#citation-46:~:text=%E2%80%9CI%20know%20it%E2%80%99s%20probably%20an%20unpopular%20thing%20to%20say%2C%20but%20the%20way%20I%20see%20the%20cannabis%20sector%20developing%20over%20the%20next%2010%E2%80%9315%20years%2C%20you%E2%80%99re%20probably%20going%20to%20have%20five%20to%20a%20maximum%20of%2010%20large%20players%2C%E2%80%9D%20said%20Boris%20Jordan%2C%20co-founder%20and%20executive%20chair%20of%20Curaleaf.\" rel=\"nofollow noopener\" target=\"_blank\">Some experts<\/a> predict a consolidation that will eventually concentrate the industry into a handful of major players, possibly including Big Tobacco giants Philip Morris and Altria Group.<\/p>\n<p>And as Span points out, seniors represent a promising consumer demographic. Some retailers offer discounts to customers over 55; RISE Dispensaries in New Jersey have offered seniors field trips to their stores along with \u201ccannabis education and empowerment\u201d programs; and there is already research afoot to try to dispel any fears of the drug\u2019s adverse side effects.<\/p>\n<blockquote>\n<p>\u201cIf you view cannabis as medicine, you should be open to the idea that there are groups who probably shouldn\u2019t use it and that there are potential adverse effects from it.\u201d<\/p>\n<\/blockquote>\n<p>Just last week, for instance, Augusta University scientists released the results of <a href=\"https:\/\/www.biorxiv.org\/content\/10.1101\/2025.03.06.641791v1.full\" rel=\"nofollow noopener\" target=\"_blank\">a study<\/a> involving lab mice that suggest the anti-inflammatory properties of CBD may curb the development of Alzheimer\u2019s. It\u2019s all about rethinking the causes of dementia, explains lead study author <a href=\"https:\/\/www.augusta.edu\/faculty\/directory\/view.php?id=BBABAN\" rel=\"nofollow noopener\" target=\"_blank\">Babak Baban, PhD<\/a>, a professor in the Dental College of Georgia.<\/p>\n<p>\u201cAlzheimer\u2019s work has long centered on plaques and tangles,\u201d <a href=\"https:\/\/www.eurekalert.org\/news-releases\/1099676\" rel=\"nofollow noopener\" target=\"_blank\">he says<\/a>. \u201cBut our study shows how chronic autoinflammation is also a core driver of the disease. What\u2019s exciting is that CBD not only calms this immune overactivation but, in earlier work, we\u2019ve shown it can also help clear <a href=\"https:\/\/experiencelife.lifetime.life\/article\/untangling-alzheimers\/\" rel=\"nofollow noopener\" target=\"_blank\">plaques and tangles<\/a> through a different mechanism. Together this points to a multitarget approach with real therapeutic potential.\u201d<\/p>\n<p>Turns out that Baban and two other scientists on his team are also principals of <a href=\"https:\/\/medicinalcannabisofgeorgia.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Medicinal Cannabis of Georgia<\/a>, a research firm that sells CBD inhalers. The inhalers used on the lab mice were provided by <a href=\"https:\/\/www.thriftmasterholdings.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Thriftmaster Holding Group<\/a>, a bioscience company that, according to its website, partners with Augusta University to provide \u201cfunding, product formulation and research support, resulting in exclusive rights to the intellectual property created by Dr. Baban\u2019s research.\u201d<\/p>\n<p>I am hardly qualified to cast aspersions on Baban\u2019s work or his relationship with a CBD manufacturer. And I\u2019m in no position to question the study\u2019s conflict-of-interest assertion that Thirftmaster played no role in the recent study\u2019s \u201cdesign, data collection and analysis, decision to publish, or preparation of the manuscript.\u201d<\/p>\n<p>But I can\u2019t help but recall Big Tobacco\u2019s campaign in the 1950s and beyond that kept so many of us smoking despite its well-documented dangers. We\u2019re not there yet with cannabis \u2014 much more research is needed \u2014 but you can be sure major industry players are already drafting strategies to protect their investment.<\/p>\n<p>While we wait for that to play out, it seems prudent to consider Myran\u2019s advice: \u201cIf you view cannabis as medicine, you should be open to the idea that there are groups who probably shouldn\u2019t use it and that there are potential adverse effects from it,\u201d <a href=\"https:\/\/www.nytimes.com\/2025\/06\/02\/health\/cannabis-seniors-health-risks.html#:~:text=If%20you%20view%20cannabis%20as%20a%20medicine%2C%20you%20should%20be%20open%20to%20the%20idea%20that%20there%20are%20groups%20who%20probably%20shouldn%E2%80%99t%20use%20it%20and%20that%20there%20are%20potential%20adverse%20effects%20from%20it%2C%E2%80%9D%20he%20said.%20%E2%80%9CBecause%20that%20is%20true%20of%20all%20medicines.\" rel=\"nofollow noopener\" target=\"_blank\">he says<\/a>. \u201cBecause that is true of all medicines.\u201d<\/p>\n<p>The post <a href=\"https:\/\/experiencelife.lifetime.life\/article\/pumping-irony-dont-worry-be-happy\/\" rel=\"nofollow noopener\" target=\"_blank\">PUMPING IRONY: Don\u2019t Worry, Be Happy<\/a> appeared first on <a href=\"https:\/\/experiencelife.lifetime.life\/\" rel=\"nofollow noopener\" target=\"_blank\">Experience Life<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Back in the 1950s, when the dangers of smoking first began to make headlines, the tobacco industry rallied behind a brilliant public relations strategy: recruit scientists to cast doubt on the research and declare a commitment to ensuring the safety of its products. Recent developments have me wondering whether our booming cannabis industry may eventually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-30635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-life"],"publishpress_future_action":{"enabled":false,"date":"2026-10-25 22:03:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/posts\/30635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/comments?post=30635"}],"version-history":[{"count":0,"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/posts\/30635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/media\/30636"}],"wp:attachment":[{"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/media?parent=30635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/categories?post=30635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gpnewswire.com\/news\/wp-json\/wp\/v2\/tags?post=30635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}